On Friday, our class took a trip to see a company based here in London called dunnhumby. They are a retail media company that does a lot of business analytics work for major businesses like Kroger, Tesco, Panera Bread, and Sonic. I never knew what all was behind these company's loyalty cards, but it was incredible to learn about it.
Pretty much, dunnhumby is hired out by these corporations to do statistical work for them and help them grow. It is crazy, and a little scary, to know that soon these people will know everything about us just by what we buy at Kroger. There is so much information they can gather just from you using your Kroger Plus Card. We were given a presentation by a man that travels all over the world talking to CEOs looking for the next big step in dunnhumby's partnership network. He basically has my dream job.
We have two students in GLS interning at dunnhumby, and I have to say I am quite jealous of them after hearing all about that company. They are going to have a fabulous experience.
On the way to the site visit we got to see a bit of the snow that had fallen the night before. A few of us went out late after the visit and just explored London in the snow. It is so beautiful here. I'm getting used to living here and really starting to not feel like just a tourist. I am so excited for what the semester has to bring still. We are planning some great adventures!
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| SNOW! |
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| On the Tube all the way to the end of the line looking business cash. |
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| Jillian, Georiga, Half of Sarah, Ashton, and Caitlin outside dunnhumby. |
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| Our whole snazzy looking class after our site visit. |
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